Ibraco’s NewUrban Gains Momentum in PJ South with Green Living Vision

https://businessnews.com.my/ibraco-newurban-momentum-pj-south/

Ibraco Berhad (“Ibraco” or “the Group”) marks a major milestone in its national expansion with the on-going development of another project in West Malaysia –  NewUrban @ PJ South, a modern, green-certified residential development in Klang Valley that reflects the Group’s commitment to sustainable living and attainable homeownership. 

With a Gross Development Value (GDV) of RM529 million, the project features 922 serviced apartment units housed within two 36-storey blocks on a 6.02 acres parcel. Offering unit sizes from 550 sq ft to 1,000 sq ft, NewUrban caters to young families, professionals and first-time buyers seeking practical, well-designed urban homes. 

NewUrban’s progression

Launched in 2024, NewUrban has progressed steadily from blueprint to reality, achieving healthy take-up and consistent construction milestones. More than a development, it represents progress and inclusivity, creating opportunities for Malaysians to own quality, well-connected homes. 

“NewUrban is a milestone for Ibraco. It is not just about building homes, but also about building bridges that connect Malaysians through the shared aspiration of homeownership. This Malaysia Day, we take pride in seeing the development progress steadily, reflecting our commitment to quality, affordability and sustainability,” said Datuk Chew Chiaw Han, Group Managing Director of Ibraco Berhad.  

Strategic Location

Strategically located adjacent to the NPE Highway and directly before the NPE toll plaza, NewUrban offers seamless access to major urban centres across Selangor. Residents enjoy convenient connections to Bandar Sunway, home to Sunway Pyramid, Sunway Lagoon, Sunway University and Sunway Medical Centre, as well as to Subang and Puchong. Its connectivity is further enhanced by proximity to 10 educational institutions within 5 km, 7 shopping malls within 8 km and 5 hospitals within 10 km, making it an address of both convenience and value.

Sustainability is central to NewUrban with multiple GreenRE-certified features that reduce energy use, promote well-being and enhance liveability. Most units are North-South oriented to minimise direct sunlight, keeping interiors naturally cooler. A lush podium deck on Level 9 offers landscaped retreats, tree-lined spaces and dedicated gardens, including a roof garden and herbs garden that foster community interaction while softening the urban landscape.

Innovative Environment Systems Support

Designed with connectivity and low-carbon mobility in mind, the development offers covered bicycle parking, electric vehicle charging stations, priority parking lots and easy access to nearby public transport. Guided by an ISO 14001-certified architect, an Environmental Sustainability Design (ESD) consultant and a GreenRE Manager, the project applies sustainable building practices from planning to execution. Recycling facilities are also integrated to encourage long-term environmental stewardship.

Adding to the value for both residents and neighbouring communities, Ibraco is also developing a public neighbourhood park adjacent to NewUrban and outside the project boundary. Designed for community well-being, the park will feature a Futsal Court, Pavilion with Picnic Tables, Fitness Stations, Jogging Track and Reflexology Park, offering a green recreational space for all to enjoy. 

“At Ibraco, we believe affordability should not come at the expense of sustainability. With NewUrban, we are setting a benchmark by integrating liveability, green design and community well-being into one development,” Datuk Chew added.

By aligning with Malaysia’s sustainability agenda and global environmental goals, NewUrban reinforces Ibraco’s ambition to expand responsibly across the nation, delivering homes that balance affordability, liveability and sustainability while building stronger communities.